About Jason Hancock

My love for photography began long before I ever thought to call it a passion. I grew up in the Texas Panhandle, where my father owned and operated the Plainview Reporter News, a small-town biweekly newspaper serving our farming community. My dad always had a camera in his hand—documenting life, family, and the people of our town. When I was a teenager, he handed me my first camera, a Pentax K1000, along with a well-worn book on the basics of film photography.

Both of my parents had a natural eye for design, and their creativity shaped the way I see the world. I spent my high school and college years photographing friends, family, and moments that might otherwise have been forgotten. When digital cameras began to appear in the mid-1990s—around the time my daughter was born—I transitioned from film to digital, capturing the early years of our family life with a Sony Cybershot.

By the early 2000s, photography had evolved from a hobby into something deeper. I began investing in better cameras and more intentionally exploring the craft. In 2015, I sold all my motorcycles and bought a Leica Q-P. Someone told me at the time that the Leica Q was “the gateway drug” for Leica enthusiasts—and they were right. Nearly a decade later, I now shoot with both Leica film and digital cameras, drawn to their simplicity, design, and the way they connect me to the art of seeing.

After years working in the advertising and design field, photography has become my primary creative outlet—a way to slow down, observe, and appreciate the quiet beauty in everyday moments. I hope you enjoy viewing my photos as much as I enjoy making them.